• Chicago Bears (photo courtesy of Jen Mosier)
  • Sunday Night Football
  • 2016 Olympic Summer Games

Sports + Olympics

The dramatic thrill that unites communities

NBC, America's Olympic Network, has been awarded the broadcast rights in the USA for the Olympic Games through 2032. At that point, NBCU will have covered a total of 23 editions of the Olympic Games, since its first Games broadcast in Tokyo in 1964. This unprecedented long-term agreement demonstrates the confidence The International Olympic Committee has in NBCU’s expertise and the excellent broadcast coverage it has delivered over many years.

NBC Sports provides unparalleled coverage of the best and biggest sporting events, like Super Bowl XLIX, the Stanley Cup Finals, and the Triple Crown. Sponsorships, custom local sports content, on-site sports events, and sports blogs, plus the opportunity to align with athletes and NBC talent, give your brand the hometeam advantage.


Capability Details


  • Integration opportunities on Sunday Night Football post-game shows, and Sports Desk in local evening news
  • Local athlete spokesperson for your brand
  • Custom local sports content (athlete profiles, hometown heroes)
  • Score at local sports events (marathons, high school games, and more) 


  • 2016 Olympic Summer Games
  • Coverage of the Olympic Games through 2032
  • Sunday Night Football is consistently the #1 prime program in the market
  • Variety of upscale sports properties: French Open, PGA Golf, and the Triple Crown

    Featured Capabilities + Platforms